However, it isn’t always the business challenges that put us in a rut. Sometimes, the thing blocking us from freelance success is…ourselves.
The struggle to find our value
When we don’t define the value we bring to clients, we undersell ourselves.
“I was too scared of losing the client to ask for a higher rate.”
When we aren’t sure of what our skills are worth, we end up taking whatever we can get. That was the case for Meggie, who was stuck in a cycle of client-chasing and rate-compromising.
“Even though I had experience in my niche before I became a freelancer, I felt I should start out with a lower rate so that I would be sure to land the clients and projects that I liked.”She set her rate at $15 per hour, but when she found a project she was interested in, she lowered it to $10 per hour to land the client. ?
“I thought it was okay because at least I liked my clients. I convinced myself that experience and exposure was just as good as a higher wage.
In my mind, I thought I had to sacrifice my wage in order to land my dream clients.”
Compromising…straight into a low-wage rut
“I was always willing to compromise.”
When we continually accept pay rates that are below the value of our contributions, we end up with a distorted sense of worth.
Turning on the freelancer mindset
Our self-honesty turns into honesty towards our clients, which builds credibility and trust. Not only is this a great way to land repeat clients, this is how we can communicate our freelance value.
How to communicate our freelance value
Once we’re able to explain the value we can bring to our client, we raise both our wages and our confidence. However, as Meggie realised, it isn’t always easy to reach the next level on your own.
“I was unhappy with the money I was making, so I sent out all the proposals I could. Still, my success rate only reached 60% and my rate wasn’t going up. I knew I needed to make a change. That’s when I enrolled in the FTN course.”
Communicating the value of our freelance services is how we can get clients to pay top dollar.
Communicating value on freelance sites
Once your profile shows your specific problem-solving flair and the value you’ve brought to others, clients will think, “Wow, I could get that return? This is a no-brainer! I’m hiring her!”
What communicating our freelance value can bring
“My success rate went from 60% to 98%, and most of my clients became long-term ones,”
Once clients trust you as an expert, you’re more likely to land the projects you want. You’re also more likely to get paid at a higher rate.
“I tried writing a few proposals where I articulated my value in a way that applied to the client. I won the first three proposals I sent, and my rate went from $10-$15/hour straight up to $30-$40/hour.“
We cover value-mining extensively in the 15-day Freelance Travel Network course. We aim to get every member of the FTN tribe living the lifestyle of their dreams (which includes great success rates and high rates like Meggie achieved).