Module Two
Portfolio

MODULE TWO

Setting up a portfolio that works for you

DAY 1

Understanding Your Buyer Persona

DAY 2

Creating a Funnel

DAY 3

Getting Your Work Seen

What Will I Learn in this Module?

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MODULE TWO

A Portfolio that Works for You

Many freelancers think of a portfolio as a static place to display their work. What if I told you it could be so much more than that? A well designed, deliberate portfolio can be your best salesperson. In this module, we will learn how to create a portfolio that works for us.

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DAY 1

Understanding Your Buyer Persona

On day one, we will get your message and tone down. You’ll start thinking about the type of projects that you want, rather than just thinking about displaying the type of projects you already have. We will learn how to create a targeted message for your ideal buyer persona.

DAY 2

Creating a Funnel

On the second day we will learn about funnels, what they are and how to build a simple one for your business. This is the same funnel I've used to land retainer contracts as big as $20k per month.

DAY 3

Getting Your Work Seen

On the last day of this module we will focus on marketing. We will look at different marketing strategies we can use to get more eyes on your work. Covering everything from content marketing to showcase website, after this module you can expert more visitors to your portfolio.

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